From Think Progress:
JC Penney recently incited backlash from the American Family Association’s One Million Moms for featuring a gay couple in one of their Fathers’ Day advertisements when OMM suggested that the department store was “promoting sin” with their inclusive advertising.
Gay couple Cooper Smith and Todd Koch responded today to the negative and positive attention their ad has received, saying that the positive support has been overwhelming and the criticism doesn’t bother them because “we’re not ashamed of our family.” Smith pointed out that the ad shouldn’t be controversial because it just reflects the day-to-day life of his family
I suspect JC Penny is manipulating OMM. They are doing what they would do, but know OMM will expand their coverage of their ads. Also OMM is clearly homophobic and simply saying what they do makes them clearly in the wrong to most. This is inevitably going to make LGBT members and Allies supportive. I think its great to use the hate group this way and I hope Penny keeps it up.
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