COLUMBIA--On January 8, South Carolina blogger Alvin McEwen published an online booklet designed to take a new direction in refuting anti-gay propaganda.
Three weeks later, he is astounded as to how successful the booklet, How They See Us: Unmasking the Religious Right War on Gay America, has been.
Since being published on the online site Scribd, the booklet has generated over 8,000 reads, over 81,000 embedded views and over 600 downloads. It was also named to Scribd’s Rising List, which is a list of publications on the site generating many reads and views in a short amount of time.
McEwen credits the booklet’s success to fellow bloggers who, like himself, embedded the booklet on their sites and publicized it by word of mouth.
“This booklet wouldn’t have been as successful as it was without the help and promotion of many of my friends and people who believe in the work which I am doing. So I am extremely grateful for their help and encouragement,” McEwen said.
However, mainstream gay media attention has eluded How They See Us.
McEwen sent press releases to various large scale gay magazines and blogs with little success. He said he understands the lack of attention by the mainstream gay media because of so many things happening in the gay community and the fact that he has neither a national name nor reputation.
For the most part, McEwen has received much positive feedback for How They See Us. But as with all projects, there were a few complaints. Two complaints bothered McEwen tremendously.