After Bud Light’s brief partnership with a transgender influencer sparked right-wing outrage, Kid Rock established himself as one of the brand’s strongest critics. But CNN’s recent visit to his signature bar in Nashville— Kid Rock’s Big Ass Honky Tonk & Rock ‘n’ Roll Steakhouse—told a different story. “Despite the online bravado, and talk of a boycott, Bud Light was available when CNN stopped in recently,” CNN reporter Ryan Young said in a segment that aired Tuesday morning. “It is not clear if the ban had been lifted or if there ever had been one to begin with.” The visit by CNN comes after some patrons had posted on social media about spotting Bud Light at the bar. After Bud Light sent free beer to transgender influencer Dylan Mulvaney, Kid Rock filmed himself shooting up a case of the iconic beer.
This really isn't a new development. Newsweek reported the same thing last week:
Despite his vocal opposition to Bud Light, Kid Rock's Tennessee bar is still selling the beer, according to a Newsweek source. Kid Rock was one of the first to publicly dismiss Bud Light and its parent company Anheuser-Busch InBev, filming a video of himself shooting crates of the drink with an assault rifle after the brand sent transgender influencer Dylan Mulvaney a personalized beer can.
This reaction made it surprising to some when it was claimed in June that the Kid Rock's Big Ass Honky Tonk Rock N' Roll Steakhouse was still selling Bud Light. another social media user seemed to dismiss this with a viral video, saying it wasn't sold there, but a source has come forward to Newsweek, showing pictures of Bud Light being sold and drunk at Kid Rock's establishment.
And that article made reference to a June tweet proving the same thing:
In other words, this is hardly a new or shocking development. If anything, it underscores just how lazy and overpaid some members of the American media are. Most likely very few will note this stunning degree of hypocrisy because the Bud Light controversy has run its course. It's no longer a hot item for the media to waste time with frivolous debates about the trans community (but talking to very few members of the trans community) while convincing themselves that they doing hard hitting work.
Cut them some slack. They're practically bending over backwards to justify to themselves the embarrassingly large paychecks they receive year after year. The real shame is that this newest revelation would create a fruitful discussion about how people can easily be manipulated into a frenzy over something as irrelevant as a little beer campaign featuring a transgender woman. And also about how it has led to more vilification against trans Americans.
But I doubt anyone is going to talk about that.
The only person who probably gained from all of this this is Kid Rock. He got an obscenely large amount of attention by helping to usher a boycott against a beer which he continued to sell during said boycott. He's probably laughing at all of the trouble he caused.
Then again, knowing Kid Rock, he's probably doing this to us all: