|Eric Walsh, the religious right's 'religious liberty' symbol.|
In the past, the religious right has always played the "homosexuality is a dangerous lifestyle" card in order to fight our advancing equality. In the wake of minds changing about the lgbt community and several high-profile losses (including in the case of marriage equality), they have shifted their argument by playing the "persecution card."
It's a simple tactic. They exploit a public incident by exaggerating it immensely and publicizing it even more (making sure to control the conversation) in order to advance an argument that the progression of lgbt equality will lead "Christians" to lose their businesses and rights if they don't kowtow regardless of their religious beliefs.