No one is buying NOM's fake 'neutrality push'

As many of you already know, the National Organization for Marriage is pushing a boycott of General Mills and Starbucks because of these two company's support of marriage equality and gay rights in general.

NOM claims that companies should be "neutral" in the area of gay rights, i.e. not taking one side or the other.

So imagine everyone's surprise - or rather non-surprise - when NOM wraps its arms around another coffee company because its refusal to "remain neutral."

At www.DumpStarbucks.com you can enter your city or zip code and come up with local coffee shop alternatives to Starbucks. However, most of us do not purchase every cup of coffee while we are out around town. This week we are proud to roll out Jitters and Bliss Coffee as a provider of excellent coffee that can be brewed with a clean conscience any time you want at home, at the office or at your church.

. . . During the month of July Jitters and Bliss is offering a 5% discount to every customer who enters the promotional code "marriage". A small portion of each purchase made also goes to support the National Organization for Marriage as we work to educate people and corporations on the importance of marriage to our society.

. . . Let me be clear. Jitters and Bliss has not, as a corporation, taken a position in the debate over marriage. Just like every company, they have customers, employees, and vendors who hold personal views on what marriage ought to be. They are committed to honoring those views by maintaining a neutral corporate position on marriage.

So, according to NOM, Jitters and Bliss is remaining neutral in the debate over marriage equality while at the same time agreeing to donate a portion of proceeds from its discount to NOM's coffers.

I gotta tell you that while I am not buying the doublespeak here, I admire NOM's chutzpah in its attempt of actually trying to get away with it.

And I am not the only one who isn't falling for the doublespeak. In a surprising degree of candor, comments on NOM's blog are also voicing problems with NOM's hypocrisy over "remaining neutral."  I say it's surprising because NOM usually has strict control over the comments section, making sure to block negative comments while allowing pro-NOM comments from what seems to be the same cadre of individuals.

That's not the case here:

Offering a discount to NOM supporters and donating a portion of profits to NOM is hardly remaining neutral.I respect the right of Jitters and Bliss to give money to whatever cause they want, but let's keep in mind that they are not staying neutral; they are indeed picking a side.

From this blog June 14, 2012:
"[T]he Target Corporation is donating $120,000 to same-sex marriage advocates who are official participants in the campaign, is saying that the debate will be bad for the Minnesota business community, and still has the nerve to say they are not taking a position on the marriage amendment itself."—Jonathan Baker, Director of the Corporate Fairness Project, NOM—

Seems to me that in this instance it equally true that:
""[T]he Jitters and Bliss Corporation is donating X dollars to same-sex marriage opponents at NOM, who are official participants in the campaign, and still has the nerve to say they are not taking a position on the marriage amendment itself."

I see the NOMers suddenly have no words. NOM is soley based on bigotry and hypocracy.

Cue the ant-gay protests. Another mainstream company has hired an openly gay celebrity as a spokesperson.Procter & Gamble announced Monday that comedian and actress Wanda Sykes ("The New Adventures of Old Christine") has become its "Gain Scent Matchmaker" to promote Gain detergents. The interactive YouTube spot features Sykes helping visitors to choose their scent among such options as Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss. Sykes was already doing voiceover work for Gain. “Gain understands, like me, that it’s all about finding the things that make us happy, like scent, and having a little fun,” Sykes said in a press release. Sykes, who came out as a lesbian in 2008 and whose wife gave birth to twins in 2009, is the latest high-profile gay pitchwoman to back a mainstream company.

How exactly is it "respecting all customers" to be donating to an organization that is dedicated to denying some people full equality under the law? I mean, we can agree to disagree, but Jitters and Bliss is clearly NOT, as NOM would like, "remaining neutral." They have picked a side. So, no way are they "respecting all" customers.

So... how is that whole "remain neutral" thing going, Brian? Remaining neutral means remaining neutral: not offering discounts and donating 5% of profits to the National Organization for Marriage. Hypocrisy.

Isn't providing a 5% discount to those, who wish to have a portion of their purchase sent to NOM, really in effect a 5% surcharge on those, who do not wish to fund anti-gay discrimination with their coffee purchase? Also, NOM and it's minions pitched a fit last month when Target chose to sell pride t-shirts and donate the proceeds from the sale of that item only to a pro-equality group. I don't recall you objecting to NOM's actions then with the argument that Target customers not wanting to support equal treatment of their LGBT fellow citizens could simply chose not to purchase pride t-shirts. So you've merely provided us with yet of further example of situational ethics, without which NOMies would be completely bereft of any ethics what so ever.