Thursday, March 08, 2012

Anti-gay group giving up JC Penney boycott

And it's over.

The American Family Association's sub organization One Million Moms (yeah right) has officially admitted that it failed in its boycott against JC Penney. The organization was demanding that the department store remove Ellen DeGeneres as its spokesperson because she is openly gay.

However JC Penney refused to do so and folks - especially the lgbtq community - rallied around DeGeneres.

So One Million Moms took the hint:

The leader of a pro-family advocacy group says only time will tell whether JC Penney's decision to have a high-profile homosexual entertainer as its spokesperson was a good business decision.

Despite opposition from the American Family Association's advocacy group OneMillionMoms.com, the retailer is backing its commitment to the Ellen DeGeneres (see earlier story). Director Monica Cole tells OneNewsNow that other issues require her group's attention, so OMM is moving on.

"But we have heard back from so many of our members," she shares. "We have heard back from men and women -- not just moms -- saying they will no longer shop there at JC Penney, as long as Ellen DeGeneres is their spokesperson."

Cole believes OneMillionMoms has done its job by educating members about the retailer and urging them to take their business elsewhere. She says only time will tell how business goes for JC Penney.

This makes the second high profile embarrassment for One Million Moms. Earlier this year, the organization threatened to boycott the national chain Toys R Us if it ran an issue of Archie Comics featuring a gay wedding.

Toys R Us pretty much ignored the threat and the comic sold out



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5 comments:

Anonymous said...

The world is progressing. You can't stop the world from turning on it's axis and moving forward. People/groups like American Family - a declared hate group by the Southern Poverty Law Center - needs to come to realize this. This is no longer the world according to Anita Bryant. Even she began to realize that she just needs to STFU.

Anonymous said...

I think omms need to keep boycotting stuff. They are working wonders for gay and gay friendly businesses

Jon said...

The funny part is that, in part due to the One Million Moms protest and resulting publicity, those gay wedding issues of "Life With Archie" can now be found for sale on eBay for $50+!

Jon said...

Hey B Tsunami - thanks so much for what you do. Keeping us informed on the March to Equality in America and the World!

Anonymous said...

the Archie Comics hardcover book on Kevin himself is already out in Chapters. My manager actually Staff Picked it :D (Only halfway cause his name is Kevin too.).

My place to work rocks.